Riot Games (not affiliated)
Company/Agency
Self
Year
2021
Awards & Mentions
- Not Applicable
Deliverables
- Market Research
- Campaign Strategy
- Activation Ideation
Riot Games sought to hire a Brand Manager for “Wild Rift”, I took the initiative to create a marketing proposal to demonstrate my passion for the role.
I conducted independent research on the mobile gaming market in GCR and invested my personal time over the weekend to create a compelling marketing proposal. Although this proposal was developed pre-Ogilvy and may have had some rough edges, it successfully highlighted my abilities and commitment to crafting impactful marketing strategies. Despite not securing the position due to a lack of game marketing experience, I was able to capture the attention of the hiring manager, who generously provided valuable feedback. The actual deck contains animated backgrounds and transitions.