Various
Company/Agency
Self
Year
Various
Awards & Mentions
- Not Applicable
Deliverables
- AR Filter Development
- Graphic Design
- Video Editing
As a self-taught Meta Spark AR creator, I have pursued the creation of AR filters as a hobby, and continue to do so on an occasional basis.
While I may not be a professional Meta Spark AR filter designer, I believe that augmented reality (AR) has the potential to add a new dimension to our daily experiences and enrich them. In both professional and personal capacities, I have taken the opportunity to explore this exciting medium and have created several AR creations. These creations have served diverse purposes, such as amplifying the joy of a birthday celebration or augmenting the impact of commercial messages and campaigns.
Created TVB's first Instagram AR filter
I proactively reached out to our TVC production colleague to acquire the source file of the logo sting.
Leveraging this asset, I created an engaging interactive effect where the character would blink in response to eye movement. After securing approval from senior management, I provided instructions to the artists on how to use the filter.
The filter gained tremendous traction, generating over 130K+ organic impressions, largely driven by the active participation of the artists.
AR Filter for Drama Series
During a time when text-based Instagram filters were not permitted, an artiste approached me with a request to develop AR filters for their fellow colleagues to promote a television drama in which they were featured.
In response, I created a series of private AR filters embedded with a link. This allowed the artistes to utilize branded AR filters as a means to generate excitement and publicity for the show, ultimately generating buzz and increasing awareness.
WhatsApp Stickers Creation
To enhance the promotion of the series and integrate it into people’s daily conversations, we leveraged the cultural references and iconic scenes from the show to create WhatsApp Stickers. These stickers quickly gained popularity, accumulating over 45K+/popularity organically.
Birthday AR Fitler
I was approached to help create an AR filter for a singer’s birthday party, despite not having a formal brief or specific guidance. Nonetheless, I designed a simple yet captivating AR filter that perfectly captured the celebratory spirit of the occasion.
The filter was enthusiastically embraced by the singer’s family and friends, who thoroughly enjoyed using it during the festivities. Furthermore, the filter gained significant traction on social media, as it was widely shared and amplified by the singer’s followers and friends.
DO Day 2024
To enhance the annual David Ogilvy Day celebration, I developed a Spark AR filter prototype and presented it to senior management. The idea was well-received, and I subsequently collaborated with management to create the Spark AR filters for the event.
I worked closely with the designer to create two types of Spark AR filters – one that was thematic for the event, and another that featured the David Ogilvy branding. This allowed the AR effect to be used on various occasions.
Taking the lead, I used the design files and integrated them with the Spark AR tools, creating a filter where people could select their frames to take videos or photos.
Results
The Instagram Spark AR filters were extremely well-received.
Despite having only around 140 participants at the event, the filters generated over 1.5K impressions and 194 captures.
There were more than 458 opens, meaning than on average, each person at the event opened the effects 3 times to try and take photos and videos.