Riot Games (not affiliated)
Company/Agency
Self
Year
2021
Awards & Mentions
- Not Applicable
Deliverables
- Market Research
- Campaign Strategy
- Activation Ideation
Tencent sought to hire a Marketing Executive for “JOOX”, I took the initiative to create a marketing proposal to demonstrate my passion for the role.
I conducted independent research on the music application market and invested my personal time over the weekend to create a compelling marketing proposal. Although this proposal was developed pre-Ogilvy and may have had some rough edges, it successfully highlighted my abilities and commitment to crafting impactful marketing strategies. Despite not securing the position, I was able to learn more about the subscription based industry.